Rolex has long been celebrated for its precision, timeless designs, and strong resale value. Some of its models not only keep their worth but also appreciate over time, making them more than just luxury watches—they’re smart investments.
However, not every Rolex performs the same in the investment market. Some gain popularity faster than others depending on rarity, design, and collector demand. That’s why knowing which models are most promising is important before you buy.
As 2025 approaches, the Rolex market continues to evolve. Certain references are becoming harder to find, while others are gaining recognition among collectors. Whether you’re an experienced investor or buying your first luxury timepiece, this guide will help you discover the Rolex watches worth adding to your portfolio this year.
Let’s explore the best Rolex investment models for 2025.
1. Rolex Perpetual 1908 Ref. 52508 – 18ct Yellow Gold
Introduced in 2023, the Rolex Perpetual 1908 perfectly balances tradition and modern design. With its polished 18ct yellow gold case, crisp white dial, and refined leather strap, it embodies classic elegance.
The watch has a 39mm double-bezel case—part fluted and part domed—giving it a distinctive look. The white dial, which Rolex itself calls a “miniature work of art,” adds to its vintage charm.
As Rolex’s modern take on a luxury dress watch, the 1908 has strong potential to appreciate in value, especially since it highlights Rolex’s artistry beyond sports models.
2. Rolex Cosmograph Daytona Ref. 126515LN – Everose Gold
The Daytona is one of Rolex’s most legendary models, and the Everose gold version, launched in 2023-2024, takes it to a new level of luxury.
It features a 40mm case in 18ct Everose gold, a sleek black ceramic bezel with tachymeter scale, and a sundust dial with contrasting black sub-dials. The Oysterflex rubber strap offers both comfort and modern style.
Because of its limited production and consistent demand, the Daytona continues to rank among the most reliable Rolex investments.
3. Rolex GMT-Master II Ref. 126711CHNR – “Rootbeer”
The GMT-Master has been a favorite among travelers and collectors since the 1950s. The “Rootbeer” edition, introduced in 2018, combines stainless steel with Everose gold in a two-tone design that stands out.
The 40mm case, black-and-brown ceramic bezel, and dual-time display make it practical as well as stylish. The gold accents on the dial, paired with its rarity, make this model highly desirable in the resale market.
Collectors see the “Rootbeer” as a future classic, making it a great balance of wearability and investment value.
4. Rolex Submariner Ref. 124060 – Stainless Steel (No-Date)
Few watches are as iconic as the Rolex Submariner. First launched in 1953, it set the standard for dive watches. The 2020 “No-Date” Submariner keeps its tool-watch DNA intact while adding modern updates.
Its clean black dial, symmetrical layout, and 41mm stainless steel case make it versatile for everyday wear. The unidirectional ceramic bezel ensures safety underwater, while its simple design appeals to collectors who love pure functionality.
Thanks to its timeless look and strong market demand, the Submariner remains one of the safest Rolex investments.
5. Rolex Day-Date 36 Ref. 128235 – Green Aventurine Dial
Known as the “President’s watch,” the Day-Date is Rolex’s flagship dress model, always crafted in precious metals. The Ref. 128235, released in 2023, features a stunning aventurine green dial—a rare stone with shimmering mineral inclusions.
The 36mm Everose gold case is matched with a President bracelet and diamond-set hour markers, making this a true statement of luxury.
Collectors value the Day-Date for its exclusivity, and unique dials like this one add even more to its investment potential.
6. Rolex Deepsea Ref. 136668LB – “Golden Smurf”
The Deepsea is Rolex’s ultimate dive watch, built to survive extreme depths. The 136668LB, nicknamed the “Golden Smurf,” is the first Deepsea crafted entirely in yellow gold.
Its massive 44mm case, blue ceramic bezel, and vibrant blue dial make it both bold and luxurious. With a water resistance of 3,900 meters, it combines toughness with extravagance.
Collectors seeking something rare and different will find this model a standout piece with strong long-term value.
7. Rolex Oyster Perpetual 41 Ref. 124300 – Black Dial
The Oyster Perpetual is Rolex’s most straightforward model—simple, elegant, and versatile. The 41mm stainless steel version with a black dial, released in 2020, has quickly gained popularity for its clean design.
Its sunray-finished dial, luminous markers, and domed bezel make it understated yet attractive. Powered by the reliable Calibre 3230, it offers durability and value at a relatively accessible price point.
Because of its broad appeal and rising recognition, this model is an excellent entry-level investment Rolex.
8. Rolex Sky-Dweller Ref. 336935 – Everose Gold
The Sky-Dweller is Rolex’s most advanced timepiece, combining dual time zones with an annual calendar. The Ref. 336935, crafted in Everose gold, features a blue-green dial and Rolex’s innovative Ring Command bezel.
Its design allows easy adjustments of local time, home time, and calendar functions—ideal for frequent travelers. With its luxurious gold finish and smart complications, it appeals to serious collectors.
As one of Rolex’s technically most complex watches, the Sky-Dweller has strong potential in both value growth and desirability.
9. Rolex Yacht-Master 42 Ref. 226658 – Yellow Gold
The Yacht-Master blends luxury with sportiness, and the 42mm yellow gold version introduced in 2022 exemplifies that balance.
Its black dial and matte ceramic bezel contrast beautifully with the gold case, while the Oysterflex strap provides comfort and durability. This watch is designed for those who want a mix of elegance and everyday versatility.
Because of its stylish design and exclusivity, the Yacht-Master 42 continues to grow in popularity among collectors.
10. Rolex Sea-Dweller Ref. 126603 – Steel & Yellow Gold
The Sea-Dweller is one of Rolex’s professional-grade dive watches, and the Ref. 126603, released in 2019, was the first to feature a two-tone design in steel and yellow gold.
Its 43mm case is equipped with a helium escape valve, allowing it to handle depths of up to 1,220 meters. The black dial, gold accents, and ceramic bezel give it a powerful yet elegant look.
By merging tool-watch toughness with luxurious details, this Sea-Dweller appeals to both divers and collectors—making it a great long-term investment piece.
Why Rolex Remains a Strong Investment in 2025
Looking ahead, Rolex continues to be one of the safest bets in the watch world. Prices steadily rise, with Rolex typically increasing retail prices twice a year. On average, values have grown around 4% annually, and with pre-owned demand soaring, this trend is expected to continue in 2025.
That said, Rolex is not a short-term flip. Building value takes patience. A Rolex should be enjoyed as a daily companion while its worth grows over time. For collectors, that balance of personal enjoyment and financial gain is what makes Rolex so special.
Final Thoughts – Best Rolex Watches for Investment in 2025
Buying a Rolex is more than just purchasing a watch—it’s owning a piece of history, craftsmanship, and long-term value. The models highlighted here are among the most promising investment watches for 2025, offering both beauty and financial security.
At Time Source Jewelers, we specialize in helping clients make smart luxury watch investments. From authentic timepieces to expert guidance, we ensure you find the right Rolex to match both your style and your portfolio.
Ready to add a Rolex to your collection? Contact us today and let our team guide you toward your perfect investment watch.
