Are Tissot Watches Good For Investment In 2025? (Best Models & ROI)

A comprehensive guide for entry-level collectors and investors, this article on Tissot shows why the watch has earned itself a trailblazing status, offering a perfect blend of heritage, exclusivity, precision, and affordability. With more collectors and investors bursting onto the scene, exploring alternatives to ultra-luxury brands like Rolex or Patek Philippe, Tissot has long stood at the crossroads of Swiss watchmaking tradition and modern innovation. 

A value-driven option with growing market appeal, Tissot, for over 170 years, has earned the respect of collectors and enthusiasts for its accessible luxury and reliable engineering. As the market for collectible luxury watches evolves, a new question is emerging for seasoned collectors and newcomers to horology. 

But are Tissot watches a good investment in 2025? Tissot certainly is going to be a promising investment opportunity. With the guide exploring its top models and analyzing historical performance data, you should be well-equipped to make a confident purchasing decision and navigate smoothly, informed by an informed investment decision. 

Be it searching for your first Swiss timepiece or diversifying your collection, the article here lets you read on for everything you need to know about investing in Tissot watches. If you're exploring Tissot as your next watch investment, Time Source Jewelers is your ideal destination. 

We specialize in pre-owned and unworn Collector-Quality Swiss watches, offering timepieces such as the PRX Powermatic 80 and Heritage Chronograph that are authenticated, evaluated, and investment-ready.

The Golden History of Tissot

The glorified history and legacy of the Tissot watch is one that transcends generations. Pushing boundaries and crossing all stereotypical watchmaking trends, Tissot, founded in 1853 in Le Locle, has shaped the world of horology for nearly 170 years. 

With very few brands claiming deeper Swiss roots as defined by Tissot, Charles-Félicien Tissot and his son Charles-Émile, at the helm of affairs in Le Locle, Switzerland, Tissot quickly gained widespread recognition as a pioneer in watchmaking. 

Their original vision was to democratize precision timekeeping, offering painstakingly crafted pocket watches at prices more accessible than traditional Swiss luxury. Tissot set out to deliver high-quality Swiss watches, combining innovation with affordability. The watch, throughout history, has glorified several industry-firsts:

• 1853: First mass-produced pocket watch was made, making Swiss craft more widely available

• 1930: Patented the world’s first antimagnetic watch, tackling everyday disruptions to mechanical accuracy

• 1953: Celebrated 100 years with technological improvements to robustness and automation

• 1971: Launched the innovative Tissot Astrolon, the first mechanical watch built with a plastic movement

• 1983: Became a flagship brand under The Swatch Group, joining the world’s most elite watchmakers

• 1999: Unveiled the T-Touch, the world’s first tactile (touchscreen) watch

With a widespread presence in over 160 countries, Tissot has set higher standards of innovation and is producing timeless watches of horological excellence, producing pieces with cutting-edge technology, retaining the classic design and ethos. 

From a range of sophisticated dress watches to high-spec sports chronographs, the brand has continued to evolve firmly on top, serving as the official timekeeper for events like the NBA, Tour de France, and MotoGP. 

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Why Tissot Watches Are Gaining Attention from Investors

Though being recognized as a mid-tier watchmaking brand, the Swiss watchmaker offers a substantial resale value and maintains its reputation for top-tier collectibility and reliability. With its rich heritage and connection to innovation, followed by top-tier collectability, the brand’s heritage and dependable craftsmanship make select models increasingly attractive for investment.

For 2025, Tissot watches are particularly well-suited for:

• Entry-level collectors looking for value without compromising on Swiss quality.

• Watch investors seeking timepieces with long-term appreciation potential.

• Horology enthusiasts who appreciate historical significance and modern design in one package.

Tissot Watches to Invest in for 2025

Maintaining its value for collectability and reliability in 2025, Tissot watches have long stood the test of time, becoming a standout for collectors and enthusiasts. Tissot continues to impress with a long-standing tradition of exclusive, high-quality Swiss-made watches. They have been known to be at the forefront of the minds of horological enthusiasts and collectors, with some of the most promising releases chosen for their designs and technical merit in the secondary market, potentially appreciating. 

Below are five of the best Tissot watches to consider investing in for 2025, chosen based on market demand, collector interest, and long-term value growth.

Tissot PRX Powermatic 80

The Tissot PRX Powermatic 80 is arguably the best Tissot timepiece that is in demand for models in Tissot’s current collection. With its spectacular integrated bracelet design, inspiring retro 1970s aesthetics, and powerful Powermatic 80 automatic movement, the watch is a perfect blend of vintage appeal and modern reliability. 

• Price: New About $700

• Key Features: 40mm stainless steel case, integrated bracelet, Powermatic 80 automatic movement with 80-hour power reserve, textured dial.

• Why It’s Popular: Inspired by the original 1978 PRX model, it has become a cult favorite.

• Investor Insight: With a strong resale for investors and an increasing scarcity in global markets, this model merges vintage style with ultra-reliable modern mechanics. Gaining immense popularity with a sudden rise in demand, the periodic shortages have supported strong demand in the secondary market, transforming it into one of the best entry-level Swiss automatics for return on investment (ROI).

Tissot Gentleman Powermatic 80 Silicium

The Tissot Gentleman Powermatic 80 Silicium is a blissful blend of timeless aesthetics upped with technical innovation. The silicon balance spring offers enhanced magnetic resistance, powered with long-term durability. The watch elegantly boasts features found typically in much more expensive luxury watches. 

• Price: New About $850

• Key Features: 40mm case, anti-magnetic silicon balance spring, sapphire crystal, classic yet modern design.

• Who It’s For: Collectors seeking modern Swiss engineering in a classic silhouette.

• Investment Outlook: The watch is undoubtedly a testament to understated design brilliance, offering precision and a lower resale value. Boasting elegance, durability, and finesse, its timeless design and technical edge drive robust resale prices, appealing to both style-focused individuals and those with a technical curiosity.

Tissot Seastar 2000 Professional

Built for serious divers, the Tissot Seastar 2000 Professional is a robust tool watch that stands out for its performance and durability. With 600m water resistance and a helium escape valve, it competes with premium dive watches at a more accessible price. 

• Price: New About $1,000

• Key Features: 46mm stainless steel case, ceramic bezel, Powermatic 80 movement, 600m WR

• Ideal For: Adventure seekers and sports watch collectors

• Why Invest In Sports Watch Collectors? This is a standout. Impressive specs, professional-grade water resistance, and rapid appreciation rates make this a rising star in the diving segment.

Tissot Heritage 1973 Chronograph

The Tissot Heritage 1973 Chronograph, known for its limited production and exclusivity, pays tribute to the skill of the golden era of motorsport. Known for its retro-inspired designs that set this model apart, the classic chronograph aesthetic, paired with a historically significant movement, has provided lasting collector interest and contains an unparalleled potential for appreciation. 

• Price New: About $2,000 (limited edition)

• Key Features:  43mm case, automatic chronograph, tachymeter, retro racing design

• Who Should Buy: Watch collectors focused on vintage-inspired limited editions

• Why Invest: Known for producing limited numbers, offering a retro-inspired design, the timepiece’s classic chronograph aesthetic, paired with a historically significant movement, renders it a forever collector's interest. 

Tissot Le Locle Powermatic 80

The best classic dress watch for investment, named after Tissot’s birthplace, the Le Locle Powermatic 80, is a refined, traditional dress watch renowned for delivering elegance and excellent Swiss craftsmanship at an affordable price. Radiating tradition, the watch offers timeless aesthetics that are thoroughly appealing to fans of classic styling. 

• Price New: About $650

• Key Features: 39mm case, elegant guilloché dial, automatic movement with Roman numerals, sapphire crystal

• Why Invest: Named after Tissot’s hometown, this dress watch radiates tradition. Consistent demand from formal watch buyers and traditionalists provides steady secondary market value.

What Sets Tissot Watches Apart

Carving out a place as a successful Swiss luxury watch brand, the watch, without compromising on quality, presents a classic appeal that is aesthetically pleasing. Listed below are the features that make Tissot timepieces highly sought after, appealing distinctly to collectors and enthusiasts. 

Expert Swiss Movements

Exclusive partnerships with ETA, a leading presence in Swiss watch technology power most Tissot watches. The watch’s famous Powermatic 80 movement delivers an exceptional 80-hour power reserve, outperforming most comparable automatics.

Advanced Materials

Tissot watches have been crafted from high-performance materials, thereby enhancing both longevity and functionality. Whether for daily wear or professional use, these timepieces are engineered to withstand the test of time. 

• Sapphire Crystal: With all Tissot watches featuring scratch-resistant sapphire crystal, they mesmerizingly offer superior clarity and bring about protection against everyday wear. 

• 316L Stainless Steel: The application of robust 316L stainless steel cases ensures corrosion resistance, elegantly maintaining the watch’s finish and achieving unbeatable structural integrity over time. 

• Ceramic Bezels: Every Tissot is engineered to last. With an ever-expansive range of sports and diver watches equipped with ceramic bezel inserts. These are priced for sleek aesthetics and a sophisticated, polished appearance. 

• Silicon Balance Springs: Advanced models, such as the Gentleman Powermatic 80 Silicium, include silicon balance springs, which enhance anti-magnetic properties and ensure long-term timekeeping accuracy.

These premium materials not only elevate the aesthetic appeal of Tissot watches but also contribute to their growing reputation for Swiss reliability, precision, and value retention. 

Innovation Meets Versatility

Tissot stands at the crossroads of tradition and innovation, seamlessly integrating advanced technology with classic watchmaking aesthetics.

The brand’s T-Touch series exemplifies this blend, combining digital functionality with mechanical precision. These tactile watches offer features like altimeters, compasses, barometers, and touchscreen capabilities, pushing the boundaries of what a Swiss watch can offer.

Beyond functionality, Tissot continues to innovate through cutting-edge materials and modern movement technology, including anti-magnetic silicon balance springs and extended power reserves through its Powermatic 80 movements.

Despite these advancements, Tissot continues to maintain a timeless design philosophy. Whether you're a fan of minimalist vintage styles or modern, sporty chronographs, the brand offers versatile timepieces that cater to a wide range of tastes, making them ideal for both casual collectors and seasoned enthusiasts.

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Water Resistance and Durability

Built for the rigors of the rough, these watches are designed for everyday durability, capable of handling challenging and extreme conditions. Tailored to suit a variety of styles, including formal occasions or high-performance adventures, with water resistance ratings ranging from 30m on dress models to an impressive 600m on the Seastar Professional, Tissot watches can handle anything from boardroom meetings to deep-sea adventures. Ceramic and hardened materials protect against aging, making these pieces highly wearable and potentially more appealing on the secondhand market. 

Timeless Heritage With Modern Appeal

This is where tradition meets innovation; Tissot has masterfully bridged the gap between classic watchmaking and modern, contemporary innovation. With its timepieces appealing to a broad spectrum of buyers, most models are inspired directly by the brand’s rich heritage and its reputation for craftsmanship. 

Incorporating vintage-inspired elements, including retro shapes and classic dials, their nostalgic charm resonates strongly with collectors, fostering a sense of historical continuity and authenticity. With their timeless designs integrating cutting-edge technology into their lineup, the Powermatic 80 movement, silicon balance springs, and innovative T-Touch digital-mechanical hybrids have attracted modern watch enthusiasts, offering utmost reliability, performance, and next-generation features.  

Pricing Trends and Value

Tissot’s positioning as a “mid-tier” Swiss luxury brand works to its advantage. Price points typically range from $350 to $2,500 for limited editions, making the range accessible to both first-time luxury watch buyers and seasoned collectors.

Specific models, minimal editions, or those with sought-after features (such as the PRX Powermatic 80) have outpaced inflation and shown appreciation rates of upwards of 10–25% on the secondary market over short periods. While not every Tissot will reach this, careful model selection can result in a timepiece that at least preserves value, if not grows it.

Current & Recent Production Models

Discontinued & Collectible Tissot Models

Historical ROI and Market Performance

It’s essential to recognize that Tissot watches, while not matching the blistering resale heights of Rolex or Patek Philippe, can deliver solid returns in three key scenarios:

• Limited Editions and High-Demand Models: Exclusivity through limited production adds to the watch’s exclusivity, and with a short supply, increases competitiveness among buyers, driving prices above retail.

• Vintage and Discontinued Lines: For collectors seeking rarity and exclusivity, vintage and discontinued lines foster a gradual appreciation. 

• Cult Classics: Time to reveal the charisma of the cult classics. Watches like the PRX Powermatic 80 have certainly achieved cult classic status. These have sparked waves of interest (and value spikes) as trends shift.

Who Should Invest in Tissot Watches in 2025

Tissot watches offer the perfect gateway to entry into the world of watchmaking in 2025. An ideal entry point, embellished with Swiss craftsmanship, timeless aesthetics, heritage, and affordable luxury, select models will show steady appreciation as interest in the secondary market grows. Tissot timepieces are becoming increasingly attractive to a wide range of collectors and investors.

Seeking a Tissot with genuine resale value? Visit Time Source Jewelers today for trusted service and an expanding selection of investment-grade Swiss watches.

1. First-Time Watch Investors

Tissot is the ideal starting point for those new to the world of watch investing. With first-time investors seeking proven Swiss quality at an affordable price, a Tissot offers exceptional value in the form of distinguished Swiss-made automatic movements, premium materials, and timeless designs. 

Start strong with verified, authentic models like the PRX Powermatic 80, available directly from Time Source Jewelers, where all inventory is owned in-house.

• Recommended Models:

• Tissot PRX Powermatic 80

• Tissot Gentleman Powermatic 80

• Why It’s Ideal: Low-risk entry into mechanical watch investing with strong resale potential.

2. Budget-Conscious Investors Seeking Long-Term Growth

Unlike ultra-luxury watches, which require significant upfront investments, Tissot watches appreciate gradually yet reliably. Investors looking for affordable models with upward resale trends should focus on limited editions, retro designs, and mechanically complex pieces.

• High-Potential Picks:

• Tissot PRX Chronograph

• Tissot Heritage 1973

• Investment Edge: Solid appreciation potential due to vintage styling and market exclusivity.

3. Value-focused buyers 

Vintage watch collectors are value-focused buyers who can be termed seasoned collectors, searching for under-the-radar gems and finding value in discontinued and vintage Tissot models. Models from the 1970s and 1980s are sought after for their distinctive features, with few remaining in mint condition

With these pieces becoming increasingly challenging to acquire, they are becoming highly collectible, ultimately driving up their value. TSJNY’s in-house Swiss-trained technicians ensure these pieces meet strict resale standards.

Collector Favorites:

• Tissot Visodate (vintage editions)

• Tissot Navigator Chronographs

Why It’s Smart: Authenticity, scarcity, and classic appeal drive increasing collector interest.

4. Limited-Edition Watch Enthusiasts

Tissot’s limited-edition releases appreciate faster due to their exclusivity and rarity. Due to their cultural significance, these models are often produced in smaller quantities, making them a must-have for investors. These are rare pieces with a niche appeal. 

Notable Limited Editions:

• Tissot T-Touch Expert Solar NBA Edition

• Tissot Heritage Memphis Limited Edition

Market Insight: These special editions often resell well above retail, especially when linked to iconic events or collaborations. 

If you’re seeking a relatively low-barrier, low-risk investment in the Swiss luxury watch ecosystem, Tissot’s best models are an excellent place to start in 2025.

Frequently Asked Questions

1. Do all Tissot watches increase in value?  

No, only the limited editions, early production runs, and models symbolizing unique heritage or features tend to outperform in the secondary market. 

2. How do Tissot watches compare to Rolex or Patek Philippe for investment?  

Tissot generally is more affordable and accessible, but does not command the same astronomical appreciation. They are better suited to those entering the market or seeking stable value.

3. Where is the best place to buy a Tissot for investment?

Authorized Tissot dealers and reputable secondary market platforms ensure authenticity and the best chance of future appreciation.

4. Should I keep the box and the papers? 

Absolutely. Retaining original packaging and documentation can increase resale value by 10–20%.

Final Thoughts

Be it a first-time buyer, a seasoned collector, or someone seeking long-term value from affordable Swiss watches, Tissot in 2025 offers multiple investment pathways. The brand’s immaculate popularity, consistent quality, and global reach make it not just the most recognized but also an innovative and accessible choice for those looking to enter or diversify the watch investment market.

At Time Source Jewelers (TSJNY), we’re not just a reseller—we’re the owners of every watch we sell. That gives us complete control over quality, pricing, and service. When you buy from us, you’re not buying from a middleman—you’re buying from a trusted expert.

Here’s what sets TSJNY apart:

• Over 150 verified 5-star reviews from collectors and first-time buyers—proving our reputation as a classic, reliable choice.

• All watches are authenticated and inspected by Swiss-trained watchmakers and refinishing experts.

• A 2-Year TSJNY Warranty is offered on all watches for added peace of mind.

• Dedicated support from 10+ passionate watch professionals—ask us anything from market performance to horological history.

• Collector Quality standards are applied to every timepiece before it’s listed for sale.

• With TSJNY, you’re not just buying a luxury watch—you’re securing a time-tested investment backed by experience, integrity, and trust.