We're thrilled to introduce Rolex's newest watches showcased at the prestigious Watches & Wonders 2024 event in Geneva. Here's a closer look at the latest offerings from Rolex:
Rolex unveiled their latest creations at Geneva's world's premier watch exhibition.
Rolex's 2024 releases have just been unveiled, marking a significant moment in the luxury watch industry. This year's collection moves away from the bold designs of last year, focusing instead on refining classic models, a trend observed at Watches & Wonders. Notable among the novelties is the 2024 Rolex Daytona, which dazzles with diamonds and features a distinctive "Pearl Panda" dial, an actual standout piece.
While watch enthusiasts were eagerly anticipating the launch of a new GMT-Master II Coke with its iconic red and black bezel, Rolex took a different direction. The brand introduced a sophisticated GMT-Master II with a sleek gray and black bezel, reminiscent of last year's two-tone model. Adding a Rolex flair, the GMT hand is finished in the brand's signature green. Buyers also have the luxury of choosing between an Oyster or a Jubilee bracelet, adding to the watch's elegance.
These updates highlight Rolex's commitment to innovation while respecting its heritage, appealing to both long-time collectors and new enthusiasts in the luxury watch market.
Last year, some critics felt Rolex had ventured too far with its vibrant color palette, suggesting that the brand was diverging from its classic aesthetic. However, this year's collection signifies a return to Rolex's traditional elegance, reaffirming its status at the forefront of luxury watches. Despite this shift, acquiring a Rolex at retail prices remains a challenge, with most agreeing it's nearly impossible. Nevertheless, Rolex's more classic models are the ultimate investment for many enthusiasts and experts, including our team. These watches promise to be timeless, versatile, and durable - qualities that have defined Rolex for over a century. This return to classic, sophisticated designs reinforces Rolex's legacy and appeals to those seeking a luxury watch that will endure the test of time.
GMT-Master II in Steel on Gray and Black Ceramic Bezel
Two new versions of the Oyster Perpetual GMT-Master II in Oystersteel are set to captivate travelers with a penchant for nostalgia—offering one model with an Oyster bracelet and another with a Jubilee bracelet. Both models feature a 24-hour graduated Cerachrom bezel insert in a sleek gray and black ceramic, paying homage to the classic steel GMTs from the past century. Additionally, the green 24-hour hand not only provides an alternate time zone but also points to a place of emotional importance to the wearer, affectionately referred to as "home." Only time will tell whether this will resonate with die-hard fans as a nod to the brand's headquarters in the Acacias district where the watch was revealed.
The GMT-Master II inscription is also adorned in the same vibrant green hue against the black lacquer dial, providing a tastefully subtle pop of color on what might be the most sophisticated and understated version yet of a navigation tool watch first introduced in 1982. However, this isn't just any shade of green; it's the iconic Rolex green, ensuring a touch of quiet luxury each time you glance at your watch—whether at home or exploring far-flung corners of the world.
Case Size: 40 mm
Movement: Calibre 3285
Power Reserve: 70 Hours
Price: $10,900 on Jubilee, $10,700 on Oyster
Inquire NowRolex Deepsea in Yellow Gold and Cerachrom Bezel
The groundbreaking Oyster Perpetual Rolex Deepsea is now available in luxurious 18-karat yellow gold for the first time. This model also debuts with a Cerachrom bezel, marking a significant first in its design evolution. Additionally, Rolex has separated the Deepsea from the Sea-Dweller lineup, setting a series of firsts for the brand.
The stunning contrast between the gold and the rich blue lacquer dial and the ceramic bezel captures attention at the Geneva Palexpo convention center. Dive watch enthusiasts are in awe of the latest technical innovation in this newest model: a ceramic compression ring within the Ringlock system. This advanced feature enables the watch to endure depths up to 3,900 meters. With its striking design and cutting-edge technology, this dive watch is set to be a favorite among watch collectors and diving aficionados alike.
Rolex continues to lead in technical diving innovation, with the Deepsea watch setting standards in compression resistance. Although Rolex has not updated its depth rating, the Deepsea's impressive ability to withstand pressures up to 3,900 meters, or roughly 65 times what the human body can handle, remains unmatched since its 2008 debut. The use of ceramic enhances the watch's anti-deformation properties, ensuring that its waterproof capabilities are more robust than ever. Ideal for deep-sea exploration, this Rolex Deepsea model promises unparalleled durability and reliability, even in the deepest parts of the ocean. Perfect for divers and watch enthusiasts alike, the Deepsea's advanced features and proven performance make it a must-have for anyone looking for the best in underwater timekeeping.
The essential principle of tool watches is their versatility and utility, regardless of how they are used. These watches are designed to be functional and reliable under various conditions. A standout feature of such watches is their deep blue dial, which gives them a distinct aquatic look and enhances readability. Key readability features include the Chromalight display, contrasting hour marker shapes, and differentiated hands. The bezel's triangular 'zero' marker and other elements are filled with Rolex's proprietary luminescent material, Chromalite, ensuring visibility in low-light conditions. This combination of functionality, legibility, and aesthetic appeal makes tool watches, especially those with Chromalight technology, highly sought after in the watch industry.
Case Size: 44 mm
Case Material: yellow gold
Movement: Calibre 3235
Power Reserve: 70 Hours
Movement: caliber 3235 auto-winding mechanical with date
Price: $52,100
Inquire NowCosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials
Is it possible for a modern rendition of a classic to be both authentic and daring? Absolutely. Beyoncé's reinterpretation of The Beatles' iconic "Blackbird" on her latest album, "Cowboy Carter," which debuted on streaming platforms two weeks ago, is a perfect example. Similarly, Rolex is showcasing its innovative approach with the latest Oyster Perpetual Cosmograph Daytona releases. These new models highlight how timeless designs can meet contemporary boldness, proving that classics can evolve in exciting ways while staying true to their roots.
Both pieces are crafted from 18-karat white gold, featuring mother-of-pearl dials elegantly framed by eight diamonds and three Chromalight hour markers. Each is adorned with a bezel set with 36 brilliant-cut diamonds. What sets them apart? The model with a white dial and dark chronograph counters is paired with an Oysterflex bracelet, while its counterpart, featuring the reverse color scheme, is matched with an Oyster bracelet. Remarkably, this represents Rolex's inaugural venture into blending different mother-of-pearl hues, earning these models the nickname "Pearl Pandas."
Initially designed for hardcore racing drivers in 1963, this isn't the first version to replace the practical tachymetric scale with jewels. However, no complaints have been heard about this change. It's arguably the most stunning bejeweled Daytona ever created, captivating audiences to date.
Case Size: 40 mm
Movement: Calibre 4131
Power Reserve: 72 Hours
Movement: caliber 4131 auto-winding chronograph
Price: Oysterflex $61,400, Oyster bracelet $70,100
Inquire NowDay-Date 40 & 36 in Precious Metals
Almost 70 years since the Rolex Day-Date revolutionized watchmaking by being the first wristwatch to spell out the day of the week fully, Rolex continues to showcase its commitment to excellence. With each new version of the Day-Date, Rolex meticulously enhances small details, affirming its dedication to perfection. This approach underlines why Rolex remains a leading name in luxury watches, consistently pushing the boundaries of design and functionality.
The new Day-Date 40 model, crafted in 18-karat Everose gold, debuts a stunning slate ombré dial. This design choice is a first for the collection, featuring faceted, deconstructed Roman numerals and index hour markers in 18-karat pink gold around its deep black perimeter. (Enthusiasts might recall its spotlight moment in an advertisement during The Oscars.) Another variant, forged in 18-karat white gold, boasts a dial with a white mother-of-pearl finish that evokes the serene image of overlapping clouds. This mesmerizing effect is further enhanced by ten baguette-cut diamonds strategically placed as hour markers, adding a touch of seductive brilliance.
In the latest iteration of the Day-Date 36, crafted from 18-karat yellow gold, the watch boasts deconstructed Roman numerals and faceted index hour markers—a sophisticated detail previously exclusive to its larger counterpart—set against a pristine white lacquer dial. Meanwhile, a version in 18-karat Everose gold showcases a stunning blue-green dial hue, first introduced on the Sky-Dweller last year, elegantly complemented by ten baguette-cut diamonds serving as hour markers.
The term "President bracelets" became popular when President Lyndon B. Johnson was seen wearing a yellow-gold Day-Date in 1965. These elegant and sophisticated bracelet designs are essential for anyone looking to elevate their style with a touch of history. Perfect for collectors and fashion enthusiasts alike, President bracelets represent a blend of luxury, tradition, and style.
Case Size: 40 mm/36 mm
Movement: Calibre 3225
Power Reserve: 70 Hours
Price: Day-Date 40 Ombré dial $41,500, Mother of Pearl $47,050, Day-Date 36
White Roman dial $35,000, Blue with trapeze cut diamonds $80,000
Inquire NowSky-Dweller in Rose and Yellow Gold
The Rolex Sky-Dweller, launched in 2012, marked a significant addition to Rolex's collection, arriving 20 years after the introduction of their last utterly new model, the Yacht-Master. This launch was seen as Rolex's answer to the then-popular trend of large watches, making a substantial impact on the luxury watch market. With its sophisticated design and innovative features, the Sky-Dweller quickly became a sought-after timepiece for watch enthusiasts and collectors, showcasing Rolex's commitment to innovation and excellence in the world of high-end watches.
The latest additions to our exquisite collection feature two new models crafted from 18-karat gold, showcasing our long-term commitment to elegance and innovation. These models come in two stunning variations: one in 18-karat Everose gold with a sleek slate dial, and another in classic 18 ct yellow gold with a pristine white dial. For the first time, both models are enhanced with a stylish Jubilee bracelet, adding a touch of sophistication. These luxurious gold watches are perfect for those seeking timeless elegance and craftsmanship.
Rolex's most advanced wristwatch displays time in two zones - local time with traditional hands and reference time in a 24-hour format on a unique off-center disc - and boasts an innovative annual calendar feature known as 'Saros.' This intelligent calendar automatically adjusts for months with 30 and 31 days, enhancing user convenience. Additionally, the watch has a user-friendly Ring Command system integrated into the bezel, enabling an easy selection of functions. This blend of dual-time zone display, automatic annual calendar, and easy function selection makes it a top choice for watch enthusiasts seeking convenience and sophistication.
Case Size: 42 mm
Movement: Calibre 9002
Power Reserve: 72 Hours
Movement: caliber 9002 auto-winding annual calendars with second-time zone
Price: Everose $52,900, Yellowgold $49,000
Inquire Now1908 in Platinum with Ice Blue Dial
Rolex has unveiled an update to their watch launched just last year, branding it a "visual masterpiece." It's hard to argue with that description, especially considering its luxurious 950 platinum craftsmanship, signifying 95 percent purity. This new model features an ice-blue dial with its eye-catching rice-grain guilloché texture. This pairs beautifully with the smooth minute track's unique crimped pattern, known as filet sauté, enhancing its visual appeal. Additionally, the watch boasts a sophisticated brown alligator leather strap, adding to its elegance. With its stunning design and high-quality materials, this Rolex watch is a masterful blend of luxury and craftsmanship.
This watch is a tribute to the year Hans Wilsdorf founded the most renowned brand in luxury watchmaking. It features sophisticated details that capture attention, such as the chamfered top edges of the middle case lugs and a unique bezel design. The bezel starts with a smooth, domed top that transitions to elegant fluting, enhancing its appeal. This watch perfectly blends subtle elegance and meticulous craftsmanship, making it a must-have for fine watchmaking enthusiasts.
It is great to see The Crown leaning into the 1908 series, as the previous Cellini models that this replaces somehow lacked that je ne sais quoi that this watch appears to have heaps of. Also, this is Rolex's slimmest watch, just as a dress watch should be.
Case Size: 39 mm
Case Material: Platinum
Movement: Calibre 7140
Power Reserve: 66 Hours
Price: $30,900
Inquire NowConclusion
At Time Source Jewelers in Huntington Village, New York, we're dedicated to bringing you the finest luxury watches. Rolex's latest releases showcased at Watches & Wonders 2024 embody the pinnacle of craftsmanship and innovation. Each timepiece represents a fusion of tradition and modernity, from the iconic GMT-Master II to the elegant Day-Date models.
With impeccable design, precision engineering, and unparalleled elegance, Rolex continues to set the standard for luxury timepieces. Whether you're a seasoned collector or a newcomer to the world of haute horology, Rolex's latest lineup has something for everyone.
Visit Time Source Jewelers today to explore these extraordinary timepieces firsthand and add a touch of sophistication to your collection. Elevate your style and make a statement with Rolex's timeless creations.
